Over the last eighteen months, the concept of customer relationship management (CRM) has taken centre stage in the business world. Whereas customer service was once low-ranking in corporate priorities, organizations are now being harried to place their clients at the heart of all of their activities and to rethink their entire sales and marketing strategies.

At VTEKH, we view CRM first and foremost as a business strategy. Our aim is to help you be more successful with CRM. We help you cope with CRM strategy and implementation issues, improve customer-centric thinking throughout your organization and understand how CRM adoption may vary by region.